5 ways to cut commission costs on delivery

Food platforms are a powerful shop window for finding new customers. But the commission on every order can take most of the profit, especially on low-margin items.

1. Open your own ordering site

A commission-free online ordering site brings your regular customers straight to you. A small card or QR code in the delivery bag starts the switch.

2. Use channel pricing

You can set different prices for the same item on the platform and on your own site. That way the commission cost is reflected in the platform price and your own channel becomes more attractive.

3. Set up a loyalty programme

Give points or stamps to customers who order from your own site. A free dessert on the fifth order is a cheap way to steer customers to you instead of the platform.

4. Speed up phone orders

A system that recognises the caller brings up a regular customer's address and last order. A phone order drops to 30 seconds.

5. Measure net earnings by channel

Revenue alone is misleading. See in your reports which channel really pays after commission, courier costs and discounts, and spread your campaign budget accordingly.